According to the latest data from The Dubrovnik Times, January 2026 saw 23,688 passengers pass through the terminal. While that might seem small compared to the millions who will arrive in August, it represents a significant 19% over January 2025 (19,856 travelers).
Looking back at the 2025 profile, the United Kingdom remains the undisputed lifeblood of Dubrovnik’s tourism, accounting for 24% of all arrivals (roughly 741,000 travelers). France (9%) and Germany (7.4%) follow closely behind.
You might ask: Why does a 4,000-passenger increase in January matter so much? It matters because of the human element. When tourism is spread evenly throughout the year:
Supporting the airport’s growth is the digital evolution of the city itself. The Dubrovnik Pass saw a 24.75% revenue increase in late 2025, largely driven by winter visitors attending the Dubrovnik Winter Festival and the Feast of St. Blaise.
With real-time crowd-tracking sensors and a mandatory reservation system for day-trip buses, the city is using data to ensure that when those 23,000 January passengers land, they are distributed in a way that feels seamless.
As we move toward the spring of 2026, the indicators are glowing. Flights from Madrid, Dublin, and Manchester are already scheduled to ramp up by late February. Dubrovnik isn’t just a summer destination anymore; it’s a living, breathing city that is open for business 365 days a year.
